Krafton, the South Korean developer of PUBG Mobile, said on Thursday that it will relaunch the popular gaming title to India under the brand name ‘Battlegrounds Mobile India.’ The new title, which uses the color scheme of the Indian flag and is largely a replica of PUBG Mobile, will offer “a world class AAA multiplayer” and free-to-play gaming experience on mobile devices, it said.
The developer said it will open pre-registration for Battlegrounds Mobile India “soon” ahead of its relaunch in the country, but didn’t share a specific date. The rebranded PUBG Mobile has been exclusively developed for the world’s second largest internet market, Krafton said.
“Krafton will collaborate with partners to build an esports ecosystem while bringing in-game content regularly, starting with a series of India specific in-game events at launch, to be announced later,” it said.
Thursday’s announcement of PUBG relaunch comes months after India banned PUBG Mobile — alongside 200 other apps with links to China — citing national security concerns. In the months since, Krafton has taken several steps — including cutting ties with its publishing partner Tencent, inking a global cloud deal with Microsoft, pledging a $100 million investment in India’s mobile gaming ecosystem, and earlier this year.
“With privacy and data security being a top priority, Krafton will be working with partners, to ensure data protection and security, at each stage. This will ensure privacy rights are respected, and all data collection and storage will be in full compliance with all applicable laws and regulations in India and for players here,” it said in a statement.
India is the largest market for the game with over 175 million downloads — about a quarter of the global downloads — according to SensorTower data. And with this PUBG relaunch things may get too exciting for mobile gamelovers.
The investment by Krafton, the South Korean parent company and PUBG Corporation will be the largest by a Korean firm in India outside of the manufacturing sector is preparing to make this PUBG relaunch a success.